About Roger St. Sales

Roger St. Sales is more than just a name—it’s your digital destination for insight, innovation, and inspiration in the world of sales, marketing, and modern business strategy. Whether you’re a small business owner looking to scale, a sales professional fine-tuning your techniques, or a startup founder searching for the right tools to fuel growth, Roger St. Sales brings you practical knowledge you can act on.

Our mission is to simplify complex sales concepts, explore the latest trends in technology and automation, and offer real-world strategies that lead to results. From cold outreach to client retention, sales enablement tools to CRM hacks—we cover the full funnel so you can sell smarter, not harder.

We believe that great selling isn’t just about closing deals—it’s about building trust, delivering value, and growing sustainable relationships. Roger St. Sales is committed to helping professionals stay informed, empowered, and ahead of the curve.

Meet the Author – Ellis Carrigan

Ellis Carrigan is the voice and visionary behind Roger St. Sales. With a unique blend of experience in B2B sales, SaaS marketing, and startup consultancy, Ellis built this platform to share the kinds of insights she wished she had early in her career.

From her first job selling software over the phone to leading high-performing sales teams at tech startups, Ellis has seen the industry evolve—and helped shape it along the way. Her writing style combines data-driven advice with practical takeaways, making it easier for professionals to implement strategies right away.

Based in Halifax, Nova Scotia, Ellis brings a distinctly Canadian perspective to global sales challenges. She’s passionate about ethical selling, digital transformation, and making advanced tools accessible to businesses of all sizes.

When she’s not writing or consulting, Ellis enjoys trail running, indie podcasts, and mentoring young women in tech and sales careers.